Step 1: Find your blogging voice
Yup, you can blog your way to the top. Might have been far-fetched a year ago. Maybe even six months ago. But CEOs from Australia to the U.S. and a dozen countries in between are starting to blog. It's a way to speak directly to your customers, your competitors, the media, analysts... or to anyone else in the corporate blogosphere.
COO of Sun Microsystems' Jonathan Schwartz calls his blog "a platform from which to lobby, network and even influence sales." A blog, he says, is "a must-have tool for every executive."
So let's get started... what's your blogging voice? How do you find it? Do you dare??
To quote Helen Keller: "Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing." Join the adventure that is blogging...Debbie has great insights, and connections. Your voice will come as you blog.
Posted by: Yvonne DiVita | November 04, 2004 at 05:06 AM
Some Philosophers has thought about ”voice” – they say you don’t know what you mean before you have written, said, or done it.
But be careful – link your corporate weblogging to you overall business strategy.
Best Regards
Hans Henrik
Posted by: Hans Henrik H. Heming | November 05, 2004 at 05:48 AM