I'm writing a book about Corporate Blogging for Penguin
It's official! I've just closed a deal with Penguin Portfolio to write a book about corporate blogging. Pub date is 2006. Penguin is the publisher of Seth Godin's books, including Purple Cow and his new All Marketers Are Liars. As well as some other nifty business books. Of course, there will be a "book blog" to accompany the creation (and, er, promotion) of the book. I can't promise that I'll post every chapter as I write it, as Robert Scoble and Shel Israel are doing over at The Red Couch. But I'll be asking for input and hope you'll speak your mind. Stay tuned...
Wow! Congrats. That's fantastic. You'll do a great job. I hope you got a great advance.
My only thought for corporate blogs is ...just do it. Do, then analyze. Fire; then aim.
Posted by: Zane Safrit | June 02, 2005 at 01:59 PM
Mona Lisa "smiles." Way to go Debbie! Looking forward to following your thought process via your blog, and of course, reading the book!
Posted by: Toby | June 02, 2005 at 02:26 PM
Rock on, Debbie.
btw, I've got new blogcard designs coming out ;-)
http://www.gapingvoid.com/Moveable_Type/archives/001659.html
Posted by: hugh macleod | June 02, 2005 at 02:29 PM
Congrats Debbie. Looking forward to reading it.
Posted by: Donna Pfledderer | June 02, 2005 at 02:50 PM
Debbie, Penquin could not have made a better choice than you to write a book on corporate blogging. I'm very proud for you and am honored to call you a friend.
Posted by: Paul Chaney | June 02, 2005 at 03:51 PM
Debbie -- Congrats! I'll put it on my Christmas list for next year.
You can count on us for a few case study sidebars if you like. We're seeing great results!
Posted by: FMF | June 02, 2005 at 03:57 PM
All the best, Debbie!
By the way...
I am on my way to publish my first PR book!
And, yes, I have a website to promote it:
www.octaviorojas.com/librorrppini.com
Sorry... right now it is only in Spanish but soon I will put offer English versions!
Hope I could close my own deal with Penguin!
Posted by: Octavio Isaac Rojas Orduña | June 02, 2005 at 04:55 PM
Congratulations!
Posted by: TonyD | June 03, 2005 at 12:40 PM
Great Debbie! You ARE the Woman for the job! I'd like to see your book and it's associated marketing to reflect some of the Blogosphere's PERSONALITY.
Posted by: MerelyHuman | June 04, 2005 at 08:09 AM
Congratulations Debbie, you're THE one to do it great ! All the best !
Posted by: Guillaume du Gardier | June 05, 2005 at 10:10 AM
Congrats Debbie! I wish you well on this new project. I'm sure you'll do great!
Posted by: Brian Carroll | June 08, 2005 at 12:34 AM