Should you hire a "Chief Blogger"?

If you're restless in your cubicle or your corner office, start dreaming about a new career as a... Chief Blogger. Or maybe you'd like to hire one for your company.  The Wall Street Journal profiles Stonyfield Farms' Chief Blogger Christine Halvorson in an article titled "Blogging becomes a corporate job" (May 31, 2005; subscription required). Halvorson, who says she earns a mid-$40,000s salary, writes four different blogs for the organically-minded yogurt maker. Another possibility: New Jersey-based marketing agency Digital Grit has an opening for a summer blogging intern.

Useful Link

Diva Marketing's profile of Stonyfield Farms' blogs

 

Comments

[Tris Hussey]

Of course! Oh wait, I already am for two companies.

blog.qumana.com Qumana Software/Qumana Services

blog.Elytics.com Elytics.com

While Chief Blogging Officer is a tad prentitous a title (though I hold it for Qumana), I think a coporate blogger goes beyond just writing and posting. You have to build relationships with other bloggers and be tracking the blogosphere for your brand(s) to put out fires, answers questions, or just acknowledge commpliments and feedback.

It is a growing part of an Internet marketing/eBusiness role, IMHO.

[Debbie Weil]

Thanks Tris. Great to have some other examples.

[Nicole Simon]

Hm, being a chief blogger should pay better ;o))

No, seriously, a cbo would be much more than just a blogger, he or she would need to understand, what blogging is about, keep contacs, expand possibilties etc.

To do the writing - that is something you could give away, if you brief them correctly.

It will be interesting to see how the new technologies will evolve in corporate world. :)

[Bob Julius Onggo]

Ya that's an interesting and futuristic job that now are not available in Indonesia but hope it will be another job. And now I have written a book and now published that focuses on CBO.