Roger Staubach launches CEO blog "to stay in touch"
Roger Staubach, famed quarterback for the Dallas Cowboys and now CEO of a real estate advisory firm, The Staubach Company, has launched a blog, Monday Morning CEO. Clever. As for what he'll be writing about, this could be a precursor to what we'll be seeing on other CEO blogs. As he puts it:
"I don’t have the time to personally stay in touch with all of our people or our 2,400 clients so I hope with the help of my staff this weekly post will do it some justice. It won’t be formal by any means, just a short dialogue between the reader and myself. Hopefully when you close your browser you will have a better understanding of what I do for a living now as well as the 1200+ people carrying Staubach business cards around the country."
In other words... he may not write every word himself, his staff will be helping him with the blog, he'll only post once a week and he's blogging so you'll "better understand" what he does. Translated, you'll be jumping up and down to do business with The Staubach Company. Hmmm...
That may not work. Remember, you gotta apply the WIIFM
(What's In It For Me) rule to an effective corporate blog. Meaning
what's in it for your readers, not for you. Oh, BTW, isn't today Monday?? I don't see an update to the blog.