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Amanda Chapel


With regard to anonymity... excuse me, if Benjamin Franklin were alive, he surely would have an anonymous blog. Franklin truths invariably arrived under a variety of names. Ol’ Ben knew that those he put a spotlight on would seek to crush him.

Here's what I suggest: First, think before you talk. Also, get off your high horse. Considering it’s PR, and that you're a blogging coach, your self-righteous assertion is pretty ridiculous.

- Amanda

Debbie Weil

As I said in a comment above... too cool that Amanda / Strumpette is reading my blog and taking the time to lob a few at me.

Hmmm... high horse. Well I can see how you might take my post that way. I struggled a bit over how to articulate what I wanted to say.

I *do* believe in the power of anonymous blogging when it comes to sensitive political or human rights issues.

And I think what you do is awfully smart and funny. BUT I sometimes get asked if anonymous blogging is OK for a corporate blog... and I think the answer is no.

As I see it, you're in the media/entertainment/publicity stunt business. Effective corporate blogging is an ongoing marketing communications strategy and as such generally isn't a publicity stunt.

Am I making more sense?

Amanda Chapel

Indeed, you are making sense. And a reasonable response at that. Good for you. I am kinda imagining the scene in “Gone with the Wind” where Belle Watling is treated nicely by Miss Melanie.

Here, I think you articulate our difference very well: “As I see it, you're in the media/entertainment/publicity stunt business. Effective corporate blogging is an ongoing marketing communications strategy and as such generally isn't a publicity stunt.”

Exactly. I actually see PR as more honest when it is in the media/entertainment/publicity stunt business. No pretense. Consulting, and some of the smarmy snake-oil salesmen that come with it, is where the business gets in trouble.

With regard to effective corporate blogging... Hmmmmmmm I think the jury is still out there. Actually, I have an article in the works that pretty much shows that that bubble has broken.

- Amanda

Judy Gombita

Would Strumpette not land in the category of a "character blog," Debbie? (I seem to recall a Tris-Debbie tag team vigorously defending the value of character blogs to Steve Rubel at the May mesh conference....)

Of course maybe the strenuousness of your defence depends upon the "character" established and the topics and tone of the blogging posts and comments! :-)

(Interesting debate. I'd say the two of you were running neck-in-neck so far re: scoring valid points. Which is a good thing!)

Deon Botha

If there was no cause and effect to blogging; like getting sacked if your opinions go contrary to your employers, then the need or use for anonymity becomes meaningless.

Using an alias to distance yourself from your opinions and rants tends create a certain invulnerability from reality and as such writings become more assertive and bold. It may make your opinions more believable because of whom and what you are.

The marketers and advertisers have it that all attention whether good or bad stimulates thought in a subject and that is good.

In the end it comes down to who we turn to for information. A qualified source or a unqualified alias.

Mary Gilmartin

Thanks for linking to us.

Feel free to ask if you ever have any questions.


Benjamin Franklin? You mean that Franklin? From the 18th century?? Didn’t almost every writer in the 18th century write anonymously? Wasn’t that kind of a fad or something waaaay back then? Common Amanda. This is the 21st century – the century of transparency. Reading the Wonkette is like reading a comic book. When I want real information, I go to real people. I always visit the “About” page. I like to see a picture there. The more information I get about the real person behind the post, the more I tend to believe the post reflects that person’s position exactly. Anonymity is a cloak behind which you can be anything you want, for instance, a fake. Usually a fake. Like Amanda, who is probably fat and who, I’m betting, doesn’t sleep with her boss. So, we will never see her. She will never admit who she really is. Why? Because she is embarrassed by who she really is. And she prefers to live the sex fantasy of that naked picture. Amanda is no Benjamin Franklin. Remember? Franklin soon stepped out into the light, and he was every bit the man he was behind the mask. Every bit and more.

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