AdWeek on why corporate blogs haven't taken the world by storm
Good article. Rounds up the usual reasons for why more CEOs aren't blogging:
The writer, Catherine P. Taylor, opines that CEO blogs may be more useful internally (I agree - depending on the company and the CEO). And that "iconic" CEOs (Bill Marriott, Jonathan Schwartz, Bob Parsons, Mark Cuban) make better bloggers. Yup. Good point.