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Aaron Brazell

I find it tremendously disconcerting that they would refresh that article considering that it is still laced with inaccuracies. Dave Sifry is not at Technorati anymore. Pubsub is not in blog search anymore and hasn't been for years.

They should have rewritten this article for 2008. The Editor's Notes at the beginning describe the fact that the world is a completely different place. In 2005 this article was great. Today, refreshed, it just sucks and takes away from the point of the article.

Debbie Weil

Aaron,

Respectfully, I think you're overreacting. I should think BW will do another "in-depth" article on social media. In the meantime, this seems like an interesting way to "update" the original article.

The first graph of the original now reads:

"The May, 2005, cover story, "Blogs Will Change Your Business," continues to receive lots of attention online. But many of the details in the story are out of date. So we've called many of the original sources and asked readers to help provide fixes and updates."

Then there's a link to the updated story.

P.S. Dave Sifry is currently chairman of Technorati's board after stepping down as CEO. He's identified as such in the updated story.

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