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From BlogPotomac: KD Paine's Speaking Notes and Frank Gruber's List of Bright Shiny Social Media Tools

There was no PowerPoint at BlogPotomac, the unconference held here in DC last week. But two of our speakers have posted their presentation notes.

Kdpaine Measurement queen KD Paine posted her outline of 6 basic steps to measure communications online. Be sure to read also her post on "a new un-standard for social media measurement." She's one of the best out there when it comes to explaining - in persuasive, business terms - how to measure social media.

Frankgruber AOL's "Somewhat Frank" Frank Gruber posted an annotated list of social media tools (aka "bright shiny objects") that he uses on a weekly basis. Frank is a product developer for AOL. As such, it's his job to play with cool stuff. Lucky guy.

What's interesting about his list is that he divides the tools or apps into a number of categories beyond "video" and "photos." These include Communications, Storage, Content Discovery & Sharing, Analytics, News & Information Management, Search & Alerts, Lifestream Aggregators, Travel, Finance and Project Management.

There are a number I was not familiar with or have heard about but never tried. Note: some are still in beta. Here are a few that caught my eye:


TripIt (also see demo)

Lifestream Aggregator


Remembermilk To Do List

Remember the Milk (I used this a while back; am going to try it again. Frank notes that you can pull the To Do lists into your gmail account or iPhone with a pro account.)


Tumblr (Frank's write-up about Tumblr)

Content Sharing

Shareaholic (Firefox browser extension; more details in Frank's write-up)


Lijit (blog search engine with search analytics; more details from Frank)

FiltrBox (better than Google News Alerts, says Frank; still in beta. Use Frank's invite a friend code to sign up: https://www.filtrbox.com/signup.php?code=somewhatfrank)

Read Frank's complete list of "bright shiny objects" here.


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Posted by Debbie Weil on June 20, 2008 in Events , Social media , Tools | Permalink


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Barney Moran

Beyond consideration of functionality is the critical sanctity of Publishers private statistics. We at P.U.B. consider the safety of the information any app or widget(s) may be gathering, unbeknownst to the unwitting Publisher who installs them.

P.U.B. [Publishers Union of Bloggers] has pending inquires to Widget Providers concerning how they generate their income and what percentage of this income goes to the Blog Publisher making the critical decision to allow a Widget on their site for their readers. In addition we are requesting transparency on the critical issue of how the private statistic from Publishers Blogs are being used, hopefully with the Publisher’s permission!

Currently we are also working with Blog Publishers to track performance hit evaluations of Widgets too.

Will publish these results to keep the community of Blog Publishers informed on this critical component of Widgets on our Blogs.


Barney Moran for P.U.B.


I want strategic business blogs that are written by authorities in the company. Let’s leave the CEOs to the job of running the business and encourage others on their team to help communicate the message and establish the face and personality of the corporation.

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