My friend Andy Sernovitz had the clever idea of offering a one-day "crash course" in WOM (aka word-of-mouth marketing) in his home town of Chicago. The first one is coming up July 30, 2008. More info and other dates here.
Andy is the author of Word of Mouth Marketing and was founder of WOMMA (Word of Mouth Marketing Association). He's a great speaker and I expect this will be a fun as well as substantive event. He calls it "an active, intense day of practical brainstorming (not boring theory)."
Discount for blog readers
If you use the code "welovewordbiz" when you register you'll get $250 off.
And what is "wordbiz," you ask? It's the name of my longtime e-newsletter, WordBiz Report, which, I regret to say, I have not been publishing regularly. However, there are a ton of back issues here. And you can still get my 7 Tips to Write an Effective Business Blog report when you sign up.