Corporate fear of blogging

You won't get fired. Really. Not if you blogwrite, er, right... um, correctly. Microsoft's Robert Scoble rants about the fear of blogging... and how to get over it. First convince yourself. Then convince your boss - or your board if you're the top dog - of the power of a business blog as an influencer. Yes, you gotta right well but you don't need to be Hemingway. Though he's probably a better model for blog writing than, say, Proust.

Comments

[Neville Hobson]

This is one of those great topics for developing conversations, Debbie. Robert Scoble's commentary was good, I thought, and brought some focus onto a broader issue: not so much employee fear of blogging but more to do with employees clearly understanding the environment, so to speak, in which they blog.

Michael Gartenberg at Jupiter Research posted some thoughtful comments in response to Scoble's post.

For some while, I've been advocating the need for employers to be as crystal clear as possible in setting the ground rules for employee blogging, establishing policies or guidelines. Friendster and Delta Airlines are two high-profile recent examples of employee blogger issues that may well have been non-issues if both companies had had in place clarity for employees.

It's all about managaing risk for both the employer and the employe.