New from BusinessLogs is a short white paper with style tips on writing a business blog. It's a 101 guide but worth a right-click to get it. The BusinessLogs folks sensibly point out one key difference between personal vs. business blogs: once you start writing a corporate blog it's hard to stop. Kind of looks like a failed initiative.
"... a business site, by starting a blog, is starting a relationship that it won't be easy to get out of. Personal sites, while part of this ever burgeoning prevalence, fall by the wayside all too often... "
Hmmm... these guys need an editor - ever burgeoning prevalence??
well, i'm sure there's somebody, somewhere, who's impressed with "ever burgeoning prevalence"... though i don't know who.
Posted by: firefox for marketers | November 08, 2004 at 03:39 PM
While I agree that "burgeoning prevalance" could be replaced with different words such as "growing practice" I have to admit I talk like that sometimes.
Not sure exactly what the criticism is though. Was it the use of the words or that I didn't tie the phrase closely enough with the growing practice of blogging in general?
Posted by: Matthew Oliphant | November 19, 2004 at 03:12 PM
Well one thing is for certain. This preponderating profusion of ignobleness is dubiously affecting the quality of our media.
Posted by: MerelyHuman | November 19, 2004 at 04:14 PM
No teasing me. Points for 25cent words, but I would have liked to see more alliteration.
This preponderating profusion of plebe is problematically prejudicing the pre-eminence of our predicating publications.
Posted by: Matthew Oliphant | November 19, 2004 at 05:14 PM
Perfectly put...
Posted by: Debbie Weil | November 19, 2004 at 05:21 PM
To put it all in context, I was actually trying to tease Firefox for Marketers for his pointless comment. But Debbie's reverse-commenting thwarted my plans! Your alliterated version is a definate improvement.
Plebe, I should have thought of that....
Anyhoooo, I would like to compliment you fellas on the nicely written whitepaper. To be frank with you, your paper was less complete than I expected, however your neighborly style, enthusiasm for the medium and your dogmatic adherence to straight-talk came through for us. Can't wait for the sequel.
Posted by: MerelyHuman | November 20, 2004 at 08:44 AM