Microsoft's Employee Guidelines for Successful Blogging

Microsoft's Lenn Pryor (Robert Scoble's boss) is on stage right now at the BBS 2005 and speaking on "Corporate Blogging: Strategy and Policy." I was really struck by several things... Lenn comes across as super smart but not stuck up; he's relaxed and engaging; he's marvelously articulate. And so is Robert Scoble. Is this some personality profile they breed at Microsoft? Anyway, read my more-or-less verbatim transcription below of what Lenn said about employee guidelines for blogging. They sound simple... but they're the result of a lot of thought. Oh, and if you haven't already read it, here's a related resource: Robert Scoble's Corporate Weblog Manifesto.

Lenn: "Microsoft has 1,200 bloggers out of 55,000 employees. So there’s bound to be a 'transgression' or a mistake in those words. But Microsoft has a way of dealing with that. We've developed a set of guidelines, working with our legal department."

BUT, he emphasizes, although they're not in Microsoft's official Employee Handbook, the rules are "manageable and understandable... They are just guidelines for being a successful blogger."

Microsoft's Guidelines for Successful Blogging

1. In short… be smart

Interjects Robert Scoble: "This means... don't piss off your boss!"

"We hire adults," says Pryor. "And we expect them to behave that way."

2. Respect existing confidentiality agreements

3. Don’t break news when you’re not supposed to (i.e. reveal confidential info)

Lenn: "Don’t leak something about a new product using your blog. If it causes a 10-point drop in the share price then you’ve made a big goof." (Read: you're fired!)

"Make friends with your corporate communications department and learn how to work with them. It’s their job to break news; not yours."

5. Respect prior employers

Pryor: "Don't write about why their products are going to fail."

6. Identify yourself

Lenn: "You must disclose that you are an employee of the company." Although it's OK to say that the views expressed are your own.

7. Be cautious in how you offer support or advice

Lenn mentions adhering to warranty rules. "If Scoble writes in his blog: 'Here’s how you fix a problem with your Tablet PC' and he's wrong, then the company can be held legally liable."

8. Speak for yourself

Make sure it’s clear that you’re writing for yourself.

9. Think about reactions before you post.

Lenn: "Think about how your blog entry would look on the front page of the New York Times or the Wall Street Journal."

Comments

[Bodyc]

Hello, blogwrite.blogs.com to GoogleReader! Thanks Bodyc

[Austin Real Estate]

This is really my very first time here, great looking blog. I discovered so many interesting things inside your blog especially its discussion. From all the remarks in your articles, it appears such as this is often a very popular website. Keep up the truly amazing work.

[roman balick]

that is impressive work. thanks for sharing.

http://www.micro-tronik.com/

[Canon Driver]

The A Scanner Chauffeur he best debate we have actually seen lately for never ever getting a scanner based on the big numbers yelling from the box. The asserted 4,800 pixel-per-inch (ppi) optical resolution and 48-bit color deepness promise exceptional outcomes for both photo prints and also slides. The fact does not fulfill the assurance. Photos will scan well sufficient to publish at snapshot quality, but much short of what a significant amateur photographer would desire. Paradoxically, although "picture" remains in the scanner's name, the 4890 succeeds on practically every little thing however. It includes both Twain as well as WIA vehicle drivers, so you can scan from many Microsoft Windows programs that support the ability. And also the Twain motorist should have appreciation for both being easy to make use of and using reasonably great control over check settings. You can, as an example, customize color saturation, color, and brightness and have different brightness adjustments for highlights, darkness, and midtones.