Good summary by Elizabeth Albrycht writing for the CEO Bloggers' Club. She includes the following metrics:
- how do you measure the time spent reading and/or writing blogs? (billable hours? percentage of salary?)
- are employees blogging on their own time...or company time?
- is it a group blog or a solo author? Who is managing the blog?
I would add... if a top-level exec takes on a blog, how should his or her "blogging performance" be measured? Buzz in the blogosphere? Mentions in the media? Number of sales closed as a result of sales team being able to point to the exec's "thought leadership" blog?
Somewhere there should be metric approach to information reuse. How is the information within the blog environment being reused within the corporation. ROI includes both the costs and benefits and in most KM environments, reuse is an essential contributor to the benefit side of the equation.
Posted by: RTodd | February 21, 2005 at 06:47 PM