First it was Kryptonite's U-shaped bike locks (you can pick them with a bic pen). Now it's Kensington's laptop locking gizmo (you just need scissors, duct tape and a toilet paper). The buzz is all over the blogosphere (thanks to Six Apart's EVP Loic Le Meur for the tip) and yet... Kensington is saying nothing. At least not on their site (as of this writing).
Kensington makes stuff for computers so there's an obvious online connection with customers. Even if the company doesn't have a blog, there should be something on their home page acknowledging the problem, right?!
Guys, guys. It's so easy to monitor the blogosphere and find out what's being said about your company. Go to www.Blogpulse.com right now. Type in "kensington laptop lock." These are today's results. Numerous links from blog posts detailing what can only be described for Kensington as a PR disaster.
When are these "guys" going to get it? Stop the "smash and grab" marketing and customer service avoidance, fellas. We "little people" TALK to each other (even if you won't talk to us.) I'm in the process of writing my next newspaper column - the title "Smash and Grab Marketing" Sadly, I've got wayyyy too many examples.
Posted by: Mary Schmidt | June 01, 2005 at 03:56 PM
If you’re restless in your cubicle or your corner office, start dreaming about a new career as a… Chief Blogger. Or maybe you’d like to hire one for your company. The Wall Street Journal profiles Stonyfield Farms’ Chief Blogger Christine Halvorson in an article titled "Blogging becomes a corporate job" (May 31, 2005; subscription required). Halvorson, who says she earns a mid-$40,000s salary, writes four different blogs for the organically-minded yogurt maker. Another possibility: New Jersey-based marketing agency Digital Grit has an opening for a summer blogging intern.
Posted by: webmaster | August 31, 2005 at 06:18 PM