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Kari Chisholm

I don't think it's an either/or. One is push, the other is pull.

I've had my greatest success when I combine a blog with an email newsletter. People who don't want to constantly come by again and again get the email newsletter once a month to give 'em the highlights.


I think for now the safe way to do this is to combine the best of both worlds.

Publish say a monthly or bi-weekly newsletter and then try to produce short pithy posts to a blog.

I'm still trying to determine my newsletter topic though, but hey I've got step two solved.

On another note a major e-mail follow-up program is about to introduce an RSS addon to its main product which will supposedly do all kinds of interesting personalization and tracking of the RSS feed. So maybe that's yet another option to consider.

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