It's official! I've just closed a deal with Penguin Portfolio to write a book about corporate blogging. Pub date is 2006. Penguin is the publisher of Seth Godin's books, including Purple Cow and his new All Marketers Are Liars. As well as some other nifty business books. Of course, there will be a "book blog" to accompany the creation (and, er, promotion) of the book. I can't promise that I'll post every chapter as I write it, as Robert Scoble and Shel Israel are doing over at The Red Couch. But I'll be asking for input and hope you'll speak your mind. Stay tuned...
CEO and senior exec blogs
- Alan Meckler - Jupiter Media
- Bill Brown - Cedarville University
- Bill Marriott - Marriott
- Bill Nussey - Silverpop
- Bob Kramer - LiveVault
- Bob Langert - McDonald's
- Bob Lutz - GM
- Bob Parsons - Go Daddy
- Bob Sutor - IBM
- Brian Carroll - B2B Lead Generation
- Bud Bilanich - OEG Consulting
- Buzz Bruggeman - Active Words
- Chris Baggott - ExactTarget
- Chris Mercer - Mercer Capital
- Clarissa Baldwin - Dog's Trust UK
- Craig Newmark - Craig's List
- Dan Lynn - Digital Grit
- Dave Hitz - NetApp
- Dave Kellogg - Mark Logic
- David Allen - Getting Things Done
- David Brain - Edelman Europe
- David Sifry - Technorati
- Dr. Lasky - Indium Corp.
- Eugenio La Mesa - Salesware
- Federico Minoli - Ducati
- Gil Friend - Natural Logic
- Greg Milliken - Alibre
- Harold Burson - Burson-Marsteller
- Henry Copeland - Blogads
- Hu Yoshida - Hitachi Data Systems
- Irving Wladawsky-Berger - IBM
- Jason Goldberg - Jobster
- Jim Estill - SYNNEX
- Joe Wikert - Wiley & Sons, Inc.
- John Andrews - Evans Data Corp.
- John Conyers, Jr. - U.S. Congress (Dem - MI)
- John Mackey - Whole Foods Market
- Jonathan Schwartz - Sun Microsystems
- Karen Christensen - Berkshire Publishing
- Kenji Yoshimoto - Best-Trade-Car
- Kevin Lyons-Tarr - 4Imprint.com
- Loic Le Meur - SixApart Europe
- Mark Cuban - Dallas Mavericks
- Matt Blumberg - Return Path
- Mena Trott - SixApart.com
- Michael Hyatt - Thomas Nelson Publishers
- Michel Edouard Leclerc - E. Leclerc (in French)
- Mike Myatt - n2growth
- Naomi Simson - RedBalloon Days
- Pat Cleary - Nat'l Assoc. Manufacturers
- Pat Matthews - Webmail
- Randy Baseler - Boeing
- Rich Marcello - HP
- Richard Edelman - Edelman PR
- Rod Drury - AfterMail (New Zealand)
- Steve Goldstein - Alacra
- Steve Spangler - Steve Spangler Science
- Ted Leonsis - AOL
- Zane Safrit - Conference Calls Unlimited
Corporate Blogging Resources
OTHER SMART BLOGS
- A New Marketing Commentator
- A VC
- Bob Bly
- Brand Mantra
- Brian Bailey
- Brian Williams - The Daily Nightly
- Cameron Barrett
- Chris Locke
- Communication Overtones
- CRM blog
- Curbed
- Dan Gillmor
- Dave Taylor's Intuitive Life
- David St Lawrence
- Dee Rambeau
- Digital Grit
- Diva Marketing
- Doc Searls
- Guerrilla Marketing for Consultants
- Guillaume du Gardier
- Halley Suitt
- High Context
- IABC blog
- Indium Rick Short's B2B Marcom Blog
- Joi Ito
- Kaye Trammel
- KDPaine's PR Measurement
- Kottke.org
- Marketing Headhunter.com
- MarketingVox
- Mary Trigiani
- Media Pundit
- Micro Persuasion
- Neville Hobson
- New Comm Blogzine
- Olivier Travers
- Paul Chaney
- Peter Himler
- PressThink
- Rebecca MacKinnon
- Revenue Journal
- Scobleizer
- Scott Adams' Dilbert blog
- Selling to Big Companies
- Seth Godin
- Stuart MacDonald
- The Asia Pacific Headhunter
- The Gaping Void
- The Growth Discipline
- The Intuitive Life
- The Red Couch
- The Tinbasher Blog
- Tim Now
- Web Ink Now - David Meerman Scott
- William Arruda
- Writers Aggregator Blog
- Yvonne DiVita's Lip-sticking
Corporate or Employee Blogs
- ACCA Buzz
- AgWired
- Bluefly's Flypaper blog
- Boeing's Flight Test Journal
- Cisco's High Tech Policy Blog
- English Cut
- Google's official corporate blog
- HP blogs
- Intuit's QuickBooks blogs
- Jeremy Zawodny - Yahoo
- Journal de Ma Peau - L'Oreal (in French)
- Kryptonite's Donna Tocci
- Lego's Community Guy
- Macromedia blog & RSS portal
- Microsoft employee blogs
- Northfield Construction
- Pat Cleary - Nat'l Assoc. of Manufacturers
- QC Industries
- Signs Never Sleep
- Starwood's The Lobby
- Stonyfield Farm
- Sun Microsystem employee blogs
- The MindJet blog
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Wow! Congrats. That's fantastic. You'll do a great job. I hope you got a great advance.
My only thought for corporate blogs is ...just do it. Do, then analyze. Fire; then aim.
Posted by: Zane Safrit | June 02, 2005 at 01:59 PM
Mona Lisa "smiles." Way to go Debbie! Looking forward to following your thought process via your blog, and of course, reading the book!
Posted by: Toby | June 02, 2005 at 02:26 PM
Rock on, Debbie.
btw, I've got new blogcard designs coming out ;-)
http://www.gapingvoid.com/Moveable_Type/archives/001659.html
Posted by: hugh macleod | June 02, 2005 at 02:29 PM
Congrats Debbie. Looking forward to reading it.
Posted by: Donna Pfledderer | June 02, 2005 at 02:50 PM
Debbie, Penquin could not have made a better choice than you to write a book on corporate blogging. I'm very proud for you and am honored to call you a friend.
Posted by: Paul Chaney | June 02, 2005 at 03:51 PM
Debbie -- Congrats! I'll put it on my Christmas list for next year.
You can count on us for a few case study sidebars if you like. We're seeing great results!
Posted by: FMF | June 02, 2005 at 03:57 PM
All the best, Debbie!
By the way...
I am on my way to publish my first PR book!
And, yes, I have a website to promote it:
www.octaviorojas.com/librorrppini.com
Sorry... right now it is only in Spanish but soon I will put offer English versions!
Hope I could close my own deal with Penguin!
Posted by: Octavio Isaac Rojas Orduña | June 02, 2005 at 04:55 PM
Congratulations!
Posted by: TonyD | June 03, 2005 at 12:40 PM
Great Debbie! You ARE the Woman for the job! I'd like to see your book and it's associated marketing to reflect some of the Blogosphere's PERSONALITY.
Posted by: MerelyHuman | June 04, 2005 at 08:09 AM
Congratulations Debbie, you're THE one to do it great ! All the best !
Posted by: Guillaume du Gardier | June 05, 2005 at 10:10 AM
Congrats Debbie! I wish you well on this new project. I'm sure you'll do great!
Posted by: Brian Carroll | June 08, 2005 at 12:34 AM