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CEO and senior exec blogs


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Debbie - the point of that post was not that Chrysler launched a 'media only' blog, but that it was never made clear on the entrance page that it was only for the press; it was that lack of information that caused my initial confusion/frustration and set the fire storm into play. The results are a great example of the power of blogs and viral marketing.


The more important question is not who has access to the Firehouse media blog. But whether it will prove to be an effective way for the DaimlerChrylser PR folks to have a backstory conversation with automotive media types. And I don't know the answer to that...

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