I've been obsessing over the provisonal title for this book. Topic: corporate blogging. Audience: savvy but non-techie managers of big companies corporate managers, senior executives and solopreneurs who want to know what blogging is and how they can use it.
Why am I obsessing? As a way to procrastinate, of course. But also... I've been walking through a lot of airports lately and studying the wall of business books. Visually, your cover has gotta have a one-word or two-word title. Though long sub-titles after a colon are OK. So... Blink. Freakonomics. Winning. God (is my) CEO. (Good to) GREAT.
And my, er, brilliant choice, B L O G (colon). Sub-title: How Smart Companies Are Talking To Their Customers and Employees.
Then of course, you need a corresponding URL for your book. That's why I've registered www.BlogSmartCompanies.com. Seth Godin ignores the short title thing, BTW. His new book, "All Marketers Are Liars," can be found at his book blog www.AllMarketersAreLiars.com. But he's got Purple Cow, Permission Marketing, Free Prize Inside, etc.
Of course, my title may change in the end. That's how it works in publishing. In which case I'll need to snag a new domain for the book and accompanying blog. What you see above is a good placeholder, says my whip-smart editor at Penguin, Megan Casey.
Oh, and meet Megan. She'll be the hovering presence behind this blog for the next three to four months while I crank out the book. Eegads... not much time. If you want to give her a piece of your mind via email, click her name and fire away. Megan says it's OK.
BlogSmart.com, which has a nice clean ring to it, was already taken by the clever Dave Taylor.
Have another idea for a one or two-word title? Click the Comments link below and suggest it!
Hi! Debbie,
Congratulations! Wow! You are doing the hottest thing on planet earth just now.
I think the names you have just now don't quite capture the spirit of the blog world well.
Here's my list of possible names which you might
want to run through...may be it will come handy.
Blog Bible AD 2005: The story so far
Blog Bible AD 2005: Your complete blog log
Blog Vision 2005
The Black Book on Blogging
Sticky Eyeball Blogs
BlogWit
BlogWise
Blog Winners
Get A Peak BlogWash Experience Now
Hit The Blogger's High
Sky High Blogging
Deep Sea Blogging
Blogopedia
Blog Universe
Blogathon
Blogger's Jog
The Big BlogWish List
Bloggle Now!
Explode Your Blog Now!
1000 Answers to Blogging
BlogMagnet
BlogWizard
Enjoy Your Blogmania
Make the Best of Your Blogmania
Cash in on your blog now!
Posted by: Lakshmi | June 17, 2005 at 09:47 AM
Hi, Debbie.
Congratulations on the book. I aways enjoy reading your email. They are fun. Try to think of the book title, content... etc... in the same way. Like you have no long time to impress and to express your ideas... Say it to sound fun and concise... like at some party with friends... or like you just met an Alien from another universe who wants to learn how to blog with humans... and impress them...
... "Don't think! Thinking is the enemy of creativity. It's self-conscious and anything self-conscious is lousy. You can't try to do things; you simply must do them." -- Ray Bradbury
I tnink the titles in general and subtitles must be short... or shorter... My humble title suggestions
for now:
1. BQ
(...Remember titles like "I.Q." or "E.Q"???)
2. B.I.Q.
3. B is for Blogging
4. Millenniun Blog
5. BLOG2GO
6. (BM) or Blogging Millennium
7. BMDW (Blog Millennium by DW)
8. BDW ((Blog by DW)
9. B3M or 3MB (3rd Millennium Blog)
10. BBB (Blah-Blah-Blog)
11. IBC
(sbttle: Inteligent Blog for Corporations)
12. SMART BLOG
13. SMART BLOG TALK
14. BLOG2ME
15. Y2B (WHY to BLOG)
16. SBC (SMART BLOG CHOICE)
17. BLOG IS COOL
18. BLOG ME TONIGHT
19. BLOG ME TODAY
20. MAKE ME BLOG
21. HOW2BLOG (HOW to BLOG BETTER)
22. HOW to BLOG SMARTER
23. LEGGALLY BLOG
24. GENTLEMEN PREFER BLOG
25. BLOG4U
26. IBU ... (I BLOG YOU as in I LOVE YOU)
27. BLOGOSPHERE
28. BLOG UNIVERSE
29. BLOG FOLKS
30. STELLAR BLOG
31. YOU CAN BLOG
32. GLOB BLOG
33. PRO BLOG
34. BLOG ATLAS
35. B2U (Blog to You)
Best Wishes & Good Luck!
Posted by: Artamia | June 18, 2005 at 04:12 PM
Wow... that's a lot of B-words. I'm afraid that most fall into the categry of "trying to be cute" which I don't want to do. It's tough to come up with something simple, short and clever, but not-too-clever, isn't it?
Posted by: Debbie Weil | June 20, 2005 at 12:11 PM
Hey Debbie, fyi, I just noticed an upcoming book with a similar one-word "blog" title:
http://www.amazon.com/o/ASIN/1593151411/104-4372575-7688702
Posted by: Kevin Holland | July 02, 2005 at 10:44 AM
Debbie,
Keep up the great work. I'm about to turn the corner to start blogging... and maybe podcasting too. I find your thoughts and resources consistently helpful.
A few ideas, as a way to say "thanks"...
Blog Now
Business Blogging
ROI of Blogging
OK... now I see how hard this task really is! Good luck.
Posted by: Mike Levy | September 01, 2005 at 06:44 PM