I've got lots of cool ideas for how to use this blog as a "companion" to the book. Here's an obvious one... a series of outtakes, if you will, of stuff that didn't make it into the book. Below is an interesting Q & A that I did via email with GM's Bob Lutz in October 2005.
Q & A with Bob Lutz, GM vice chairman of global product development
Q. How do you find the time to blog?
A. I’ve never really found the time to blog, so to speak. For me blogging isn’t about sitting down on a regular basis and dreaming up something to say. It’s more about indignation, frustration, pride and beliefs. I always have my Blackberry with me. When I’m feeling inspired I jot something down. I’ve always been this way. My memos used to have a limited internal circulation, now they don’t.
Q. What personal reward do you get from blogging?
A. Sometimes it is incredibly difficult to get your story out there. The mainstream media has a tendency to engage in repeating conventional wisdom and tailoring their stories to what they think their readers already believe to be true. Blogging has given me the opportunity to question this conventional wisdom and to reveal facts that would otherwise never have been exposed to a mass audience. In addition, blogging has allowed me to connect directly with a large number of people.
Q. How has the blog impacted GM from a business perspective?
A. We still view the blog as a grassroots effort...
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