China Blogging Tour

Edelman is partnering with the China Blogging Tour

Hey, this is cool news. Edelman PR is partnering with us to sponsor the China Blogging Tour. Philippe and I look forward to a fast learning curve as we tap into Edelman's knowledge of social media and blogging in the PRC. (See Edelman's Corporate Guide to the Corporate Blogosphere.)

A special thanks to Edelman's Asia-Pacific chief Alan Vandermolen for his enthusiasm about our tour. Lots of details to be worked out but we're off to a great start.

What's in a name ? It matters in China...

Funny insight on culture differences and name giving in China by "Su Fei", videoblogging reporter for  Danwei.tv, in Beijing.

Download Edelman's "Corporate Guide to the Global Blogosphere"

Edelman recently released A Corporate Guide to the Blogosphere (links to Edelman Europe CEO David Bain's blog entry on the new study).

The section on China and its rapidly growing and increasingly powerful blogosphere is fascinating.

Why China's blogosphere is so powerful

From Edelman's study:

- blogs are read by a higher percentage of "influencers" in China than in the U.S. or Europe

- blog readers in China say their offline lives are influenced by what they read on blogs

- blog postings can make their way onto China's popular Internet forums (bulletin boards) within  minutes and thus rapidly gain attention and coverage by mainstream media

- blogs present an appealing alternative to the "agenda" published by China's government-controlled media

And, according to Edelman,

"The Chinese Internet presents an enormous opportunity for blog-savvy companies to understand consumer and stakeholder sentiment, listen to conversations about their brands, and directly engage consumers who comment on and write blogs."

Download the PDF

The Corporate Blogging Tour of China is coming!

Updated Oct. 12, 2007: alas, plans changed and Philippe isn't able to make it. But Phil is plenty busy with social media training workshops in Europe and beyond. He's also keeping an eye on social media and politics, social media and the protests in Burma.

It's the "Debbie and Philippe Show" and it's headed to China!

Belgium-based Philippe Borremans of Conversationblog and Washington D.C.-based Debbie Weil of BlogWriteForCEOs are setting off on a blogging tour of China. Our tentative dates are May /June October 2007 to coincide with the publication of Debbie's The Corporate Blogging Book in Chinese.

Stay tuned for more...

Download Chapter 1 in Chinese.