Dell today launched a Mandarin Chinese version of its Direct2Dell blog. Digital Media Manager Lionel Menchaca, who writes a lot of the entries, says the Dell blog is now getting 2.5 million page views a month. (It launched less than a year ago, in July 2006.) I suspect Dell will be the first in a pack of multinationals to launch a corporate blog in Chinese. Good move.
Also check out Dell's IdeaStorm (designed to capture and rank customer ideas for new products) and StudioDell where you can down and upload videos and podcasts.
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