This sounds fascinating. I wish I could get to Shanghai next week to attend. Sam Flemming's CIC (an Internet research and consulting firm) is organizing the first IWOM (Internet Word of Mouth) roundtable.
The goal of the event, according to CIC, is to present China-specific case studies drawn from the millions of word-of-mouth conversations on blogs and bulletin boards that CIC is monitoring.
Flemming, founder of CIC, hopes to "challenge roundtable participants, who will be speaking from experience, not from theories. The conversations will be candid, possibly heated, definitely informed, and all off-the-record."
Participants thus far:
- Tony Lo, Web Marketing Manager, Intel (Brand)
- Liana Chang, Planner, Wieden + Kennedy (Advertising)
- Gary Wang, CEO/Founder, Tudou (Video Sharing)
- Martin Alintuck, Managing Director, Edelman China (PR)
- Daisy Zhang, Client Service Director, CIC (Research and Consulting)
- Chris Pan, Change Agent, CPU (Marketing)
- Annabella Yang, VP Asia Pacific, Nurun China Interactive (Digital Marketing)
More details / bios on the speakers
Date: Thursday, April 12th, 2007
Location:
Kathleen’s 5
325 Nanjing Xi Road (Shanghai Art Museum, 5F), near Huangpi Bei Road
南京西路325号(上海美术馆5楼)，近黄陂北路
021-63272221
Program:
4:00pm-4:15pm Registration
4:15pm-5:00pm IWOM Overview (Sam Flemming, CIC)
5:00pm-7:00pm IWOM Roundtable Discussion involving 2-3 case studies
7:00pm-8:00pm IWOM Networking Happy Hour
Language: Roundtable in English, Audience Q&A in either English or Chinese.
[via Indium's Rick Short]
Useful Link
If you haven't seen it yet, download Edelman's Global Guide to the Blogosphere (with fascinating stats on the Chinese blogosphere).
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