That's the key question I'll be addressing in Beijing and Shanghai next month. One answer is this: to recruit the best and brightest employees. Recruiting is a high-priority in China. The Economist wrote last month that Asia's skill shortage is the top business concern.
20-somethings expect a higher level of openness, authenticity and engagement from their employers these days, whether they're coming out of Chinese universities or are up-and-coming expat managers. And blogging is one of the best ways to not only project that image but to embody the new culture of engagement, whether it's a multi-author corporate blog or a visionary CEO blog.
Comments