Interviewed China dot com entrepreneur and social media expert Eddie Choi at Ad-Tech Beijing last week (Oct. 17, 2007). Then had the pleasure of having a long chat with him over tea yesterday in Hong Kong. Eddie blogs at TradeDot.com, also the name of the trade show marketing company he recently sold.
His Second Opinion marketing idea is cool. Namely, you don't seek just one other opinion when you're looking for information or to buy. You seek at least two. See Eddie's write-up of Ad-Tech Beijing.
Social Media in B2B marketing plays a great role in bringing marginal benefits and return on investment .
Posted by: jeff paul forum | October 07, 2009 at 07:38 AM
Social media is ideal for lead generation in B2B and Eddie Choi is a firm believer in the power of social media.
Posted by: Chuck | December 06, 2011 at 08:59 AM
Eddie Choi is ideal for social media generation,
i love his opinions
Posted by: Paciat marketing | January 23, 2012 at 06:48 AM