Here are links to the blogs I mentioned in my presentations on CEO blogging to AmCham China members in Beijing and Shanghai, along with a few other useful links. I will add more to this list.
Chinese CEO & Corporate Blogs
Note: these first few are multinational blogs in Mandarin
Dell China
http://www.chinese.direct2dell.com/
Microsoft Research Asia
http://research.microsoft.com/asia/default.aspx
SAP's SOA blog community
Can't find URL
Pan Shiyi (real estate)
http://blog.sina.com.cn/panshiy
Niu Gen Sheng (dairy factory)
http://blog.sina.com.cn/niugensheng
Wang Shi
http://blog.sina.com.cn/wangshi
Charles Zhang (CEO of portal Sohu.com)
http://charles.blog.sohu.com/
CCTV news anchor Rui Chenggang's blog
http://blog.cctv.com/ruichenggang
Furniture company (sofa contest?)
http://blog.sina.com.cn/caiming
Mini Cooper Online Community
http://q.blog.sina.com.cn/bmwmini
Blog & news portal Sina.com
http://www.sina.com.cn/
U.S. Corporate & CEO Blogs
BlogWriteForCEOs
http://www.BlogWriteForCEOs.com
Ted Leonsis, former vice chair AOL
http://ted.aol.com/
GM's Fastlane blog
http://fastlane.gmblogs.com/
Dell's blog
http://direct2dell.com
Dell's Chinese blog
http://chinese.direct2dell.com
List of CEO blogs on NewPR wiki
http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList
List of Corporate blogs on NewPR wiki
http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList
List of Fortune 500 blogs
http://www.socialtext.net/bizblogs/index.cgi
Jonathan Schwartz, CEO of Sun Microsystems (first Fortune 500 blogger)
http://blogs.sun.com/jonathan/
Richard Edelman, CEO Edelman PR
http://www.edelman.com/speak_up/blog/
Bill Marriott, CEO Marriott International
http://www.blogs.marriott.com/
Bob Parsons, CEO Go Daddy
http://www.bobparsons.com/
Southwest Airlines blog (CEO Gary Kelly is one contributor)
http://www.blogsouthwest.com/
Other Resources
The Cluetrain Manifesto (seminal book positing that "markets are conversations")
http://www.cluetrain.com/
Definitions of Social Media terms
http://falkow.blogsite.com/public/item/185226
The Corporate Blogging Book by Debbie Weil (U.S. edition)
http://www.amazon.com/exec/obidos/ASIN/1591841259/wordbiz-20
The Corporate Blogging Book (Chinese edition) by Debbie Weil
http://www.amazon.cn/detail/product.asp?prodid=zjbk566925&ref=SR&uid=168-3748598-5505844
The World Is Flat (Third Edition) by Thomas L. Friedman
http://www.amazon.com/World-Flat-History-Twenty-first-Century/dp/0312425074
The New Rules of Marketing and PR by David Meerman Scott
http://www.amazon.com/exec/obidos/ASIN/0470113456/wordbiz-20
2007 Edelman China Stakeholder Study
http://www.blogwriteforceos.com/2007_Edelman_China_Stakeholder_Study.pdf
Enabling the Social Company (Social Media 101 for Companies) by Steve Outing. Free download:
http://www.enthusiastgroup.com/social_networking_white_paper
Business Value of Blogging (free download)
http://www.blogwriteforceos.com/Business_value_of_blogging.pdf
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